At the same time, more areas are being restored, new partnerships and collaborations are forming, and funding is increasing in some regions. The seeds for effective and ethical growth are there. But we must also consider what that growth looks like. For kelp conservation to grow in a way that realises its potential to benefit people and nature, it will need to expand not only the amount of knowledge and action, but also the types of knowledge, the types of action, the diversity of people working on this mission, and the connections between them. The next report will show what those seeds have grown into: the third State of the World’s Kelp Forests report.