Raise awareness about the importance of kelp forest conservation and restoration. Through TBR's Instagram platform, the collaboration will amplify outreach, highlight KFA’s initiatives, and showcase conservation efforts in key locations, including Championship race cities. The partnership will also focus on education, emphasizing the role of kelp forests in fighting climate change, protecting marine biodiversity, and promoting sustainable oceans. By working together, TBR and KFA aim to engage a broader audience and inspire action for healthier marine ecosystems.